Instant Brands Australia

Formerly known as World Kitchen & Corelle Brands, Instant Brands designs, manufactures and markets products for cooking and sharing food. 

Instant Brands is home to iconic, category leading brands including Corelle®, Pyrex®, Corningware®, Snapware®, Visions® and Instant Pot®, with a portfolio of brands that have been in the homes and hearts of families across the world for over 100 years. From bakeware, dinnerware, kitchen and household tools to storage and cutlery, the brands have become “essential ingredients” for people who love preparing and sharing food.

Instant Brands employs over 2,400 employees on four continents. For over 100 years, our brands have been innovators in helping people make and enjoy food together. Today, our products are in millions of homes worldwide.

For further information please visit Instant Brands Corporate site.

About Our Brands

From the versatility of Corningware to the strength of Pyrex to the modern simplicity of Instant Pot, our brands help in different ways, with one goal: to make togetherness easier.
When the Instant Pot first became a cultural phenomenon and kitchen must-have, it revolutionised home cooking for a global community of food lovers whose passion has since inspired countless recipes, books, and online forums. Now, Instant Brands has expanded its line to include air fryers, coffee makers, and other amazing small kitchen appliances, all designed to simplify the joys of home cooking, promote healthy lifestyles, and give you more time to enjoy great meals with the people you love.
There's nothing else like Corelle tableware. The secret is our proprietary three-layer glass, fired to an amazingly strong and lightweight finish, designed not to chip or crack. It's the most durable glass dinnerware. Corelle is strong. And it is also beautiful. With designs to fit any style, and to work for any occasion--from fancy-dinner table to outdoor pool-party, Corelle expresses your style and fits with your life.
Born of innovation, the iconic Pyrex brand evokes some of our fondest family food memories, and has had a place in our hearts and homes for over 100 years. Pyrex glassware—made for both purpose and passion—has been passed down from generation to generation, and for good reason. And our new Pyrex products, designed specifically for the ways we make and share food today, will be loved for years to come.
CorningWare is an worldwide staple in the kitchen. With an amazing ability to go from freezer to oven to table, it leads the market in ceramic bakeware. CorningWare is indispensable for baking and serving.
Visions cookware is different from other cookware. It is made of a see-through glass ceramic material that withstands temperature extremes. A chef’s favorite for generations, the see-through glass-ceramic is outstanding for stovetop, oven and microwave, and even for storing leftovers in freezer.
Snapware is the one-stop shop for food storage, home storage, and craft storage. Every piece is airtight, versatile and durable, with its iconic ‘snap’ to lock closed. Snapware makes storage simple and reliable.